The Kennedy Story


Welcome to the heartwarming world of Kennedy.

Since launching our inaugural collection in 2017, we've been dedicated to creating beautiful products in partnership with exceptional craftspeople.
Our apparel collection for babies and children is anchored in playful sophistication and underscores a deep appreciation for everyday heirlooms.

 With an unwavering commitment to keepsake quality that transcends trends and time, we aspire to not only create clothes for special occasions, but clothes that make any occasion special.
Anchored by our deep love for classic daywear and the enduring charm of Liberty, our nostalgic designs have captured hearts big and small around the world.

 Every item is designed on our farm in Far West New South Wales, where our Founder and Designer, Annabelle Kennedy, lives with her husband, Dom and four young children.
Annabelle draws inspiration from her unique surroundings, infusing each design with the joyful essence of rural Australia. Her creations embody the carefree moments of childhood, where fields transform into playgrounds and sun-drenched landscapes set the scene for endless adventures.

In recent years, our family-run business has garnered global recognition for its much-adored aesthetic, which has been featured in international publications, including British Vogue, Country Style, and The Australian Women's Weekly.

We are so grateful to the community of supporters who have embraced and shared the joy of our designs. Your love and enthusiasm bring our designs to life, creating moments of happiness and memories to be treasured.

We invite you to join us at Kennedy to celebrate the beauty of childhood.

Feel free to connect with us via our social platforms @kennedythelabel or via email,